As we were ushered in to an imposing auditorium It seemed the three DJs and VJ were entertaining a lonely, featured HP server rack on stage.
Having a tiny special ‘Early Bird’ section down the front did seem a little pointless when I’d hazard a guess that well over 70% of delegates would’ve been signing up for the conference straight away.
The stage was very, well, orange. The black auditorium with its glossy black camouflage ceiling makes the whole place feel like we were about to get a paintball briefing rather than a Microsoft presentation. Loud percussive beats start about 10 minutes to go to fire up the spirits. It did start to work too.