Music is always innovating. There’s been a focus in mainstream pop of finding strong and quirky vocal performers to make records stand out. The BBC’s Sound of 2010 winner, Ellie Goulding; the excellent Regina Spektor and the BBC Sound of 2007 winner, Mika.
Multi-track and chorus effects have been around for many years but auto-tune technology seems to have sparked a backlash. Similar to the vocoder at times, I suspect it’s the ‘fire and forget’ nature of auto-tune that doesn’t have the musical source input like the vocoder that maybe accounts for the hatred it receives.
In this post, I’ll consider both sides of the argument and leave you with my two favourite examples of auto-tuning at the moment (which are worth reading to the bottom for!)